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Free Radio Publicity for Marketing-Minded Financial Planners Radio is a powerful publicity tool. Most stations offer news and talk programming. A Natural Phenomenon? Really? Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. 13 Publicity Ideas for Retailers If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Getting Free Publicity with Radio Interviews Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. How To Write A Killer Press Release One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Effective Media Relations Tips- What To Do After The Media Interviews You! Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't just stop once you have been interviewed. Managers: A Key to Your Survival Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. What Does Your Telephone Say About You When You Are Away? Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to other business customers will reflect the personality of that business. Nows The Time To Get Christmas Media Coverage Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. Keep The Publicity Machine Rolling with Reprints More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Why PR Can be Effective Medicine When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them to take actions that allow the manager's department, division or subsidiary to succeed. Making Great Announcements When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know. How To Use PR To Build Your Business Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. Media Relations: When Google Got Googled Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second. Can Small PR Firms Deliver Huge Results? They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs. Publicity Wont Thrive on Press Releases Alone Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper. Youve Done PR the Hard Way Long Enough As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do. How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now Public Relations (or P.R. 10 Secrets to Get Your Press Release Noticed It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster. How to Get Publicity for a Service Business Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves.
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