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Is PR All About Image? NO!! That's like asking if advertising is all about type faces and photography. The answer to both questions is a teeth-clenched "of course not!"What public relations IS all about, rather than hollow images, is the very real business of dealing effectively with target audience perceptions and behaviors that have a major effect on an organization. Top 10 Tips for Successful TV Interviews 1. Appearing in other types of media is the best way to attract TV notice. Seven Tips To Get Your Press Release Noticed If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist. Top Ten Tips for Writing your Best Press Release Ever Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news. PR Failure Defined I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!No plan, no results!Why not deal this way with those external target audiences whose behaviors really have an impact on your organization?Who are they? List them in order of their impact on your operation. Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out. How To Get Zero Cost Publicity For Your Business Part 1 Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity. Get Outsiders on Your Side Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial boost in capital donations, or more frequent component specifications by engineering firms. Media Relations - Ten Essential Tips to Use The Media to Market Your Business In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day. Oprah! How to Appear on The Oprah Winfrey Show Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Why PR Can be Effective Medicine When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them to take actions that allow the manager's department, division or subsidiary to succeed. Media Release Headlines - Ten Tips to Get Media Attention So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Doubt PRs Clout? Dont! Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold. Whats Stopping You From Getting Publicity? When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. How to Write Press Releases That Work And Get Free Publicity One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility. Publicizing Your Company Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1. What Some Pros Know About PR They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department, division or subsidiary to succeed. Do-It-Yourself Public Relations "Advertising is what you pay for. Publicity is what you pray for. The Truth About Public Relations The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. How Managers Hit PR Paydirt As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.Proof of the pudding will be outside stakeholder behaviors like increasing repeat purchases, more inquiries about strategic alliances, new specifiers of your components, more membership inquiries, or a jump in capital contributions.
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