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Editorial Calendars: A Key to Publicizing Your Business What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too. What is GuerrillaPR Anyway? Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. PR Secrets for Small Business Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage. All Youve Got To Lose Is Everything Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else. Publicity: Polls and Surveys Are a Great Path Free Publicity When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. Getting Free Publicity with Radio Interviews Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. Want To Join the Bandwagon? Be Sure It Has Wheels! Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance. How to Write News Releases that Get Noticed What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. Getting Traffic Through Publicity If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it. The Medias Muscle: Make it Work for You The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. The Right Hook Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people often tell prospects that the print and broadcast media will interview you simply because you are an expert in your field. The Increasing Power Of Publicity - And How It Can Benefit Your Business The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first. PR: Short Form for Managers Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i. Writing A Press Release News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. Time to Spruce Up Your Public Relations? Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Gaining Free Publicity Through Press Releases One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Ill Alert The Media There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story. CD ROM Business Cards Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%. Media Relations: How to Get Your Letter to the Editor Published You may remember Forrest Gump's Vietnam pal - the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue.
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