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Make Sure Your Media Room Rocks
If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Make it Easy for the Reporter Why would you include your competitors, you ask? Because just like you, a reporter is very busy and often overwhelmed. If you were the reporter and you visited a website that handed you the perfect story and all the sources to write an objective article about widgets (which just happened to be something your publication's readers, and more importantly your boss, would love to read), wouldn't you be thrilled? Of course you would. And so would I. Besides, every time a prospect searches for your competitors' products and services, your website will come up in the search, too. Maybe the prospect will click on your website link instead of your competitor's. The Top 20
Lois Carter Fay's brainy ideas and resources can help you get better results from your marketing. She is the author of Marketing Plan Essentials: Online & Off and co-author with Jim Wilson of Sales Success! Strategies for Women. Her free "BRAINY Tidbits" email newsletter is filled with tons of marketing ideas and resources and is distributed weekly to a growing list of subscribers. Learn more and subscribe at http://www.marketingideashop.com and receive "67 Ways to Promote Your Business" free by return email.
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People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat. 7 Tips to Get More Mileage Out of Your Online or Offline Publicity You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement. Marketing-Minded Financial Planners: Put Extra Content in an E-Zine As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine. Right PR Focus A Powerful Advantage Powerful is a strong word. But it fits here. Your Online Newsroom: How to Give Reporters a Tip It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives. Mastering the Media What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names. HELP: I Need a Press Kit! A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. So, How Do I Answer That? How you answer questions depends on many factors. Example what type of situation is it. Are You Sure You Know What Youre Doing? 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