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7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popular 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold If you want to re-print an article from an offline publication in The same rules apply for stories appearing on websites. To re- If there is a particularly juicy section of the article that 2) Add it to Your Website What better place to drumbeat your newly acquired media placement Note: if a publication displays your article on its website, make 3) Stop the (Electronic) Presses - Mention Your Placement in Your If your business has a regular ezine, by all means let your 4) Email Existing or Potential Clients Impress your existing or potential clients by tooting your own Use the power of PR to your advantage. Advertising is clearly 5) Pitch it Again, Sam! Take your story angle to a different publication or website - 6) "Internal" PR Place your article in a handsome frame and hang it in a visible Make sure to distribute the story to your employees and suppliers 7) Other Suggestions * Sales Brochures, Direct Marketing Materials & Trade Show * Speech handout: - One way to keep your speech working for you * Business card: - Place an important quote from your article on Bill Stoller, the "Publicity Insider", has spent two decades as
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