The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.
Did you know there are more than 1500 talk radio shows in the US?
Also, radio is the only medium to show increased usage since the introduction of the Internet.
Radio can be a powerful way to communicate to a large amount of people in an immediate and intimate way.
So it is increasingly important to perform at your best when doing radio interviews in order to make optimum use of the opportunity.
Having worked in radio for more than 16 years, here are my 10 tips for getting the best out of radio interviews.
You only have one chance to get it right with live radio. Always prepare. This includes having strong and precise messages you wish to relay to the audience and goals for the interview.
2. Stay on message.
Most radio interviews are less than four minutes in duration. Always keep on message and avoid being drawn into side issues. Journalists are trained to acquire information from you, not necessarily on the topic covered in the interview. Keep focused at all times.
3. Metaphors and examples.
Radio is a very intangible medium. It is difficult to store and listeners rarely get a chance to re-listen. Make your message more memorable and tangible with stories, metaphors and examples. Remember radio reflects your personality to the audience.
4. Use word pictures.
The radio is often on as background noise. It is also the medium of imagination. Cut through the clutter with words that paint a picture in the mind of the listener.
5. Be available.
Always make yourself available for radio interviews. The immediacy makes it a powerful medium. Be available to go into the studio for better quality than over the phone or to take talkback calls. Missing a interview opportunity means the station will find somebody else to interview, perhaps a competing company in the same field, offering them the exposure.
6. Warm up your voice.
Always take time to warm up your voice so you sound more articulate, intelligent and authoritative. This will give you more confidence. Be clear in your pronunciation, unlike printed news listeners aren’t able to listen again if they miss words.
7. Make it personable.
Use the interviewers name to make it more personable when answering questions. This is another chance to develop a relationship with the media outlet interviewing you as well as your audience.
8. Don't wait to be asked.
Many first timers fail to get their message across because they wait to be asked. Always try and take control and use every opportunity to get your message across. Be adaptable but remember your goals and messages.
9. External noise.
When you do radio interviews make sure the background is as quiet as possible. While wailing sirens will help add a sense of urgency, background noise can be distracting from your main message. Remember your message will be competing with background noise in the offices or cars it is listened to in so try to keep your background noise as minimal as possible.
10. Call to action.
Most people will remember the opening and closing of a radio interview. Always have a strong closing with a call to action, i.e. something you want listeners to do. Having an action statement at the end of your interview offers an opportunity for listeners to be involved with your company and develops your relationship further.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
Advertising by textad.biz
Go Ahead, click an ad, you know you want to.
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager?I speak of public relations that alters individual perception and leads to changed behaviors among those key outside audiences of yours.Public relations that does something positive about the behaviors of those key external "publics" that MOST affect your operation.
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No.
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you may be coming down with a real case of "I want my PR money's worth!"If that's how you feel, I'd guess that you're probably doing very little that's positive about the behaviors of those important outside audiences of yours that most affect your operation.Which means you may be failing to create external stakeholder behavior change that leads directly to achieving your managerial objectives.
How to Create Quality PR Results
For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results.
Get Write To It
The toughest thing about writing a news release is getting started. But writing doesn't have to be hard.
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept.
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals.
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to.
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.
Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.In fact, I've been quoted in over 100 prestigious U.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job.
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association.And also when it could be delivering external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.
Killing Them Softly
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame.
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world.""I want the G.
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions? Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage?Quite often, what you don't know can hurt you.Most people have no idea on how to prepare for questions.
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines.
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity.
Can Your PR Do This?
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Or does the money you spend on public relations pretty much buy personnel mentions in the newspaper and product plugs on radio talk shows?If you want the real thing - the public relations performance described above - start with this reality: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release.
|home | site map|