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Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changed But there's another great advantage provided to publicity seekers A quick note: the traditional press kit isn't dead. It's still Creating a useful online news room is really pretty simple. One Where Should the News Room Go? There are two schools of thought on where to put your online news There are pros and cons to each. Putting it as part of your main Creating a separate site allows you to tailor everything to suit Some Do's and Don'ts DON'T force journalists to register or sign in for access. DO offer the opportunity for journalists to enter their e-mail DO provide a link to your consumer FAQ page and an e-mail link DON'T try to lay out the online news room if you're not a DO hire a professional designer who has a portfolio that includes What To Include in Your Online News Room: Personal Contact Info. The name, address, e-mail, phone number, Press Releases. Place press releases in chronological order Executive photos, product photos, charts, graphs, and other Backgrounders, executive bios, white papers, investor relations Search Tool. Make it easy for journalists to find just what they Online News Rooms to Study: The best way to learn how to put together an online news room is http://www.microsoft.com/presspass/default.asp Bill Stoller, the "Publicity Insider", has spent two decades as
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