Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than one
If you've ever sat with an insurance salesman who droned on and
When pitching a journalist, the same rules apply, Keep your
Unfortunately, many beginning publicity seekers -- and even some
That's why I love pitch letters.
A pitch letter is a brief business letter, almost never longer
Pitch letters can be sent by snail mail but, increasingly,
If you're e-mailing a pitch letter to a journalist there are
1. Keep it short. Try to limit your pitch to two or three
2. Never send attachments. In this era of worms and viruses,
3. Take the time to craft a short, snappy headline. You don't
Whether your sending it on paper or electronically, here's how to
* Start off with your best shot
In the first sentence, try to give the reporter something that
Mr. Joe Smith
Dear Mr. Smith:
On November 19, during halftime of the California- Stanford game,
They'll be helping to establish a New World Record by
Straight to point and no nonsense. Just the way a reporter wants
Here's another example -- one that fits the "Gee, I didn't know
Dear Mr. Smith:
A miracle has bloomed and is now being harvested in the heart of
What used to be a trash-filled vacant lot covered with used
* Target your pitch
Even if you have only one version of a press release, you can
Here's a letter we wrote to The Paul Harvey Show to pitch the
Notice that it's written in a structure and style similar to what
Here's the letter:
Mr. John Smith
In June, 1986, a group of veteran toy sales people (average age:
They didn't slip quietly into retirement, however. Instead, they
They've done it.
The company they formed, The Games Gang, has taken the games
We think your listeners and readers, especially those who feel as
I'll be in touch soon.
Did you catch this line in the Paul Harvey pitch letter?
"We think your listeners and readers, especially those who feel
That's the line that probably put the story over the top. We took
Try to find a bigger theme in your story, especially one that
Pitch letters are wonderful and often underused tools. Just keep
Bill Stoller, the "Publicity Insider", has spent two decades as
Advertising by textad.biz
Go Ahead, click an ad, you know you want to.
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
Forget The Story Youre Promoting - Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle.
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you.
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews.
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it.
PR Failure Defined
I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!No plan, no results!Why not deal this way with those external target audiences whose behaviors really have an impact on your organization?Who are they? List them in order of their impact on your operation.
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic.
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company.
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches.
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.They're entitled to wonder where their money went when they don't see behaviors like membership applications or capital contributions on the rise; growing numbers of engineering firms specifying their components, prospects newly interested in their products and services, or simply more repeat purchases.
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm.Do not upset school bus drivers.
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the PR team servicing your department, division or subsidiary a few questions.
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