Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook what the customer wants and you, Mr. Restaurateur: what good is saving a few cents here or even a dollar there, if the customer never returns?
No names here to protect the guilty, but if you recognize your- self, you're guilty! Awhile ago a friend and I had dinner at a restaurant I had passed. (Thankfully not a client.) It was French and it seemed charming. The owner greeted us, seated us at a nice table and we looked around. On a Saturday night, the place was practically empty.
We ordered and my entree was not as well done as I had ordered it. No one approached us to ask how we liked dinner so I kept quiet and ate it since it was obvious things were not running smoothly in the kitchen or the dining room. After dinner and over coffee, I was smoking a Gauloise, the owner came over (by now we were the only diners left), asked if he could join us and smoked with us. I told him about my entree not being well-done enough and, to my astonishment, he said, "it's lucky for you the chef has left for the night because he would kill you if he heard you say that." I asked,"who's more important, a customer or the chef?" and the owner replied, "the chef, of course."
When we left, I told my friend if the restaurant lasted more than six months, I'd be amazed. Well, I passed by about six weeks later, and, you guessed it, they were closed.
A few years earlier I passed another seemingly charming restaurant. A friend and I were looking for a place for dinner and decided to try it. The owner approached us immediately,seated us and explained that the restaurant had just opened and didn't yet have a liquor license. So, he was pouring a glass of wine for everyone free of charge. I had a small glass and we looked at the prix fixe menu. Among the appetizers was fresh fruit although I had something else. With my entree I asked for another glass of wine. The owner refused even though 1) my friend hadn't had any wine at all and 2)this was jug wine and a glass cost him 25 cents tops.
We enjoyed our dinner (the food was good) and laughed over the owner's attitude. When time for dessert, I said instead of the desserts, I wanted the fruit listed under the ap- petizers. Again, the owner refused, saying I couldn't have two appetizers. I was so annoyed I told him he knew nothing about running a restaurant and shouldn't even be in a business dealing with people. For spite I ordered cake and then didn't eat it, but smashed it with my fork so he couldn't serve it again. With his attitude, I'm sure he would have! P.S. Within a month he, too, was out of business. I doubt he even had time to get a liquor license. So here we have two restaurateurs who knew nothing about pleasing customers. Why did they even go into business when they were so penny-wise and pound-foolish?
One time I was in a well-known steakhouse. I ordered the steak and explained that I only eat meat when it's very well- done. "The chef won't make it that way," the waiter said in a huff. I asked to speak to the owner and asked him whether he was concerned about his diners' pleasure. He said yes, but...and I decided not to order steak and never to return.
As a publicist, I have often been in a client-restaurant when a waiter missed an opportunity to please a customer, usually because the waiter didn't care. I would immediately rise from my table, speak to my client who would rectify matters and the diner was happy and likely to return. Truth- fully, no client of mine would ever act like the aforementioned restaurateurs.
Too often restaurateurs forget this is a service business and you have to please your customers.
Miriam Silverberg is founder and owner of Miriam Silverberg Associates, a publicity firm in New York City and has extensive experience working with restaurants. She can be reached at email@example.com.
Advertising by textad.biz
Go Ahead, click an ad, you know you want to.
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them to take actions that allow the manager's department, division or subsidiary to succeed.
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves.
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper's most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to the editor can't just be about anything-they have to be related to the news.
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives?And does it all by persuading those important outside folks to your way of thinking, moving them to take actions that help your department, division or subsidiary succeed?Man, that's one heavy workload for a very large monkey!And here's the core message he brings to you. Your public relations effort must involve more than news releases, special events and brochures if you really want to get your money's worth.
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing.
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage.
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up.
Its Just Common Sense!
When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences.
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is - or should be - do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division.
Post Your Press Release Online - For Free!!
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release - sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation. And, in the bargain, helps persuade those key external audiences to your way of thinking, helping move them to take actions that allow your department, division or subsidiary to succeed.
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense.
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity.
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.
What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.
|home | site map|