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Publicity From Thin Air
In an ideal world, your business would be overflowing with In the real world, however, it's not always so easy to generate So what do top publicists do to get news coverage for clients who They create opportunities for publicity from thin air. A good Here are few of the ways you can create a great story from Start a Hall of Fame. There are two reasons for you to take a It couldn't be easier. For your field, create a Hall of Fame, Make a List. Mr. Blackwell made himself a household name with a The media simply devours lists. The best, the worst, the most, Craft an Index. Here's a neat variation on the list concept. Let me give you an example of a good index that generated strong Create a Petition. Is there a hot topic in your industry? A Thanks to the Internet, starting a petition drive is a breeze. Take a look at some of the petitions on the site: "Operation For example, take a closer look at the "Lane Bryant Lingerie Petitions are an awesome way to create publicity from thin air -- Here are my tips to create a story from thin air: * Keep it light. Journalists know what you're up to, and * Keep it positive. Mr. Blackwell is pretty tart in some of his * Keep it Relevant. To make it work for you, a created story Bill Stoller, the "Publicity Insider", has spent two decades as
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