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Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out. Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207. While discussing the WSJ, it also has a new section called "Wealth Manager." If you have news story ideas on taxes, trust, charity, banking and investing, contact Robert Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@wsj.com. CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622. Family friendly and aimed primarily at women, Doug Stephan's syndicated radio show, "Good Day" offers authors and entertainment figures an opportunity to reach people in 450 markets. The show, which airs from 4:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com. Another high-end men's lifestyle magazine? Yes, it's a quarterly called Vitals targeting 25 - 35 year olds. Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539. And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts. Spread the word. Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
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