Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't think about enough is "free publicity".
Publicity is an extremely important tool and should be given prominence in any marketing plan.
What is publicity?
It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the things you do.
If you can get any of the media in your area to give you publicity it will have a tremendous effect in boosting your business.
You see, publicity is far more valuable than paid advertising in the same media.
Why is publicity or public relations better than advertising?
1. Credibility - If you say that your products or services are the best in a paid newspaper advertisement, readers (who know you are advertising to sell your products) will automatically discount what you say.
If, however, a reporter wrote an article about you, the story has built-in credibility because it is seen as the "media" making the statement and is perceived as unbiased. (This is one of the most powerful benefits of publicity)
2. It doesn't cost anything - One of the biggest expenses for almost any business is advertising. Advertising can eat up much and sometimes all of your hard earned money if your not careful.
Why would any publication want to give you publicity?
They will give you publicity only when they feel it is in their own best interest.
To keep their readers and viewers, publications and broadcasters must give them hot information that they want. This helps them build and keep their audience - which, helps them create higher profit-margins by selling advertising.
If you give the media something interesting that their audience wants to know about, you're helping them keep their audience and sell more advertising.
Of course, not every editor will see the value of your information but that's ok because you don't have to get all the publicity you go after to create a large increase in your business.
You only need a few free articles or stories to generate a substantial increase in your business.
Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and
real estate agents. For free mortgage marketing articles and more information about getting free publicity visit:
Advertising by textad.biz
Go Ahead, click an ad, you know you want to.
Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation.
Public Relations: Why it Works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere .
How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field.
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after "hello" shows the reporter you're sympathetic to her needs.
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset.
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day's news.
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance.
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.
A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way of thinking, helping to move them to take actions that allow the manager's department, division or subsidiary to succeed.
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida).
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines.
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at what it suggests.
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is.
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept.
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.
Get Write To It
The toughest thing about writing a news release is getting started. But writing doesn't have to be hard.
|home | site map|