Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.
Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the location of an interview subject in an article. And this was in a sports column! Imagine the fallout if he'd made a crucial error on the business pages. It's no wonder reporters are fearful.
This provides an opportunity for you to stay in contact with a reporter after your interview, and maybe even steer the story in the direction that will maximize your publicity and marketing results.
After the interview is over, send the reporter a note or email inviting them to fact-check with you before the article goes to print. You'll get to correct any obvious errors in your comments or in the article, and perhaps even smooth out any infelicities in your quotes. With a little diplomacy, you may be able to exert some last-minute gentle influence on the story's drift.
Think of this as a value-added service for your client, the reporter. It shows that you understand their job and will make them more likely to interview you again for their next story.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Advertising by textad.biz
Go Ahead, click an ad, you know you want to.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release.
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry.
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it. So you own your story.
PR: Lets Cut to the Chase
If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do business with you; community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project.
How to Get Some of Paris Hilton's TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it.
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Make it Easy for the ReporterEvery website today should have a "Media Room" (also known as an online press room) with everything a reporter needs to write a story quickly. Not only should you include information about your company history, the management team and owners, your products and services, and so on, but today you should also provide links to industry trade groups, information about industry trends, and maybe even a list of your competitors.
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best.
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.
Public Relations - Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees.
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace.
Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is..
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.
Ten Media Crisis Tips
No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization.
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered - does your current public relations plan help persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success?If the answer to that question is uncertain or even no, change is in order.
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
|home | site map|