Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.
However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.
Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter's email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper-or linked to in the online version of the outlet. It's rarely a secret.
Again, offer practical story ideas - one or two max per e-mail. Summarize your best story idea in the 'subject' line of the email.
Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.
Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.
And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that their technically unsavvy staff will introduce a virus, prevent staff from receiving attachments. Usually they accomplish this by deleting the whole email.
If you want your email to be read, include a compelling subject line, and no attachment.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Advertising by textad.biz
Go Ahead, click an ad, you know you want to.
A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way of thinking, helping to move them to take actions that allow the manager's department, division or subsidiary to succeed.
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the best corn flakes.
Speaking to the Press
If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.If you've never spoken to the press before - it can be an intimidating task.
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that works.
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.
How Would You Ever Know?
Your important outside audiences behave in ways that stop you from reaching your objectives.Because you haven't paid much attention to their care and feeding, is it likely you'll know they are placing a hammer lock on your business in time to limit the damage?With some luck, you might save the day, but why let matters fester until you have a bad situation like this on your hands?Especially when a proven sequence can help you alter the perceptions, and thus behaviors of your most important external audiences making the achievement of your business objectives much easier.
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you as a manager.
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment.
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays.
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is not a press release - chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know.
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.You know, bad results like key target audiences showing little confidence in your organization, or seldom taking actions that help you succeed and, in the end, failing to help you achieve your unit objectives.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter.
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.Did you know there are more than 1500 talk radio shows in the US?Also, radio is the only medium to show increased usage since the introduction of the Internet.
|home | site map|