24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.
2. You should only send your press release to the media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab the readers attention.
7. You should tell a story and mention your business, product or service in the body of the press release.
8. Proofread your press release many times. Look for grammar and spelling mistakes.
9. Write a press release about the new products or services you're offering on your web site.
10. Create a press release about the results of an online survey or poll you have completed.
11. Submit a press release about a trade show or seminar you're hosting.
12. Write a press release about no cost chat room classes you are teaching.
13. Create a press release about your opening of a new web site.
14. Submit a press release about an online award your business or web site has won.
15. Write a press release about a free e-zine you're publishing.
16. Create a press release about online products or services you're giving away.
17. Submit a press release about an online business association or club you're starting.
18. Write a press release about a famous person that's endorsing your business.
19. Create a press release about a joint venture you are doing with another business.
20. Submit a press release about a new book or e-book you wrote.
21. Write a press release about an expert who is speaking in your chat room.
22. Create a press release about a fundraising event you're doing at your web site.
23. Submit a press release about a new contest or sweepstakes you're having at your site.
24. Write a press release about major sponsorships you're doing online.
About The Author
Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
Advertising by textad.biz
Go Ahead, click an ad, you know you want to.
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown.
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.
Something New For Managers?
A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.You know, behaviors like more people interested in your services or products, or more capital contributions coming in the door, or more corporate membership applications hitting your desk.
Mind Your Own Business!
And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure.
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).When phone solicitors call you, you don't want to hear a long explanation of their product.
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way.
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media.
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics.
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry.
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news.
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column.
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."Getting your name "out there" requires getting yourself "out there.
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.
Building The Best Network
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true.
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts.
|home | site map|