Making Great Announcements
When do you use the newspaper for publishing announcements for promotions or new partnerships?
Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know. Announcements are a way for you to communicate to the rest of the business community that you are a company on the move. You must find the right locations to place your announcements and you should have a list of the local, regional and national media that has a calendar, or section that places these announcements.
You do not have to put your ego into the announcement; simply stick to the facts so that your potential and existing customers are aware of what you are doing. If they see you making regular announcements, they will perceive you as a company that is on the go. Announcements do not cost anything but time to put together, and time is also what you will need to make sure these announcements get to the right location. There is no point in doing a media blast to places that would not normally print such items. They will likely (if they recognize your company name) not regard anything else you send if you are spending too much time annoying them with things they are not interested in. The point here is that you need to make announcements "all the time", and you do need to target where these announcements go. Calendars, business sections, special sections are some of the places you can have announcements.
Announcements will get your face in the paper or other media. It is a good first step but there are many other ways that you can take advantage of the press. They are always looking for other items of interest. Turn you announcements into a real interest story and make it unique to you and your business.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
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